So there has been NO shortage of responses to my Feb 18 blog, on cold calling.
I probably should have explained that my title came from how most people feel about telemarketers. My tone was ironic, but obviously that does not always come across in print.
Cold calling gets a bad name from the people who do it badly.
Like I said in my blog, who HASN’T had one of these calls? You know the ones: they call right in the middle of a meal; they get your name wrong; they don’t take no for an answer; they’re pushy & rude.
And then we wonder why sell is a 4 letter word.
Done right, though, a good sale is good for everyone. The seller benefits; the customer benefits: & as long as the deal is legal, everyone benefits: that’s how economies grow, since an asset is being moved from lower to higher value.
The good news? It’s easy to sell, since you just have to remember: always be the opposite of those people who phone in the middle of a playoff game to ask if Mr or Mrs Wrongname is happy with their current brand of toilet paper.
My Rules For Selling:
1) Be firm, but never pushy.
2) Gracefully take no for an answer if the customer is sure. Forcing a sale never works in the long run.
3) Be friendly & polite. A joke or two doesn’t hurt, if you keep it short.
4) Believe in the product. If you believe what you’re selling can genuinely help people, that’s 3/4 of the battle.
5) Keep positive. Every once in awhile you will get someone very rude. But that one rude “NO!” just gets you closer to your next “Yes.”