I recently had the pleasure of hearing Brad Sugars speak here in Edmonton.
Now, I am a ML of a company founded by Brad…so obviously I have a bias.
But the the room was full of people who don’t work for Brad, even indirectly, & there was a standing ovation at the end.
Brad is that rare creature: successful but modest. He understands how tough it is to run a business–he’s been there.
So he spares us all the jargon, the rah-rah, the Anthony Robbins stuff that turns so many of us off.
He got right to the point: “recession” or not, good companies thrive. How do they do this?
“They grab all the customers who have been abandoned by companies that don’t adapt or change.”
This should be obvious, but it’s not. People get scared by the news, decide to cut back on risk. They stop doing the things that made them appealing to customers in the first place.
Example? Sure. Westjet now controls roughly 30% of the Canadian market. That’s an astounding number for a company founded in 1996.
How did they do this?
By being better. (And they got lucky, too. Their main competition in Canada long ago stopped bothering to pretend they cared about customers.)
Porter Air is doing the same thing in Ontario WJ did in the west–building a customer base one by one. It’s working. It was founded in 2006 & now is a serious player in the eastern market.
Both Porter & WJ had to deal with the ‘recession’ the way the rest of us did. But they emerged just fine–stronger, even.
Brad finished by saying something with which I couldn’t agree more:
“Our thoughts inform our actions— and business owners need to make a decision that for them these are not tough times.”