Monthly Archives: March 2011

Tomorrow’s the day!

Chris Kevlahan ran a small used bookshop in West Vancouver, BC. A neighborhood institution, the place did surprisingly well, despite the pressures on small book retailers. There were reasons for this – Kevlahan did not just throw up his hands and blame amazon or Indigo for all his problems. His customer service was the best in the city and he made sure his store stocked the titles his customers wanted.  There were only a handful of regulars whom Chris did not know by name.

He kept costs low and catered to his area. Everyone in West Vancouver could count on him to put up a poster or chip in a few dollars for local causes. His loyalty was returned – customers came to him even when they could save money by shopping at Indigo.

It was when e-books came along that his store ran into problems. His store was already online – he’d been receiving orders from overseas customers for years – but small used bookstores were all about actual books on actual shelves. How could he attract these new e-reader customers?

That’s when he decided to contact…

www.itsthatpowerful.ca

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Only 5 days left…

Cashflow problems were nothing new for John Chalupka, a bakery owner in Edmonton, AB. Like most small business owners, he was caught in that classic squeeze – the money came in sporadically, but the money going out had to be paid on a strict schedule. By the time he had paid his suppliers, his hydro bill,  and his three employees, he was barely drawing a salary.  In leaner months, he drew no salary at all.

John read every business book out there – he knew other businesses had gone through similar problems. If only there was a book out there that could show him the way!

Luckily, a friend of his mentioned…

www.itsthatpowerful.ca

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Only 6 days left…

Pouya Benham ran a small chain of dry cleaners in Orleans, ON. In her mid-thirties, and with a little financial help from her parents, she opened her first store.

As her success grew, she studied the Orleans market very carefully–keeping a close eye on expansion. Whenever two or three new neighborhoods were about to be built, full of 9-5ers who would need somewhere to drop off their clothing on their way to or from work, Pouya opened a store. They did amazingly well and they still do, especially since Orleans grows by about 10 thousand residents every year.

But who would she leave the business to? In her mid-60s, she was in no mood to put in the hours required to run a small chain. She had no relatives who wanted to take over, and she wasn’t sure that if she sold her chain, that they would be run to her standards. She needed a succession plan, and that’s when she turned to…

www.itsthatpowerful.ca

Like a lot of businesses in Canada, Syncopated Drums in Delta, BC, had great success early on. They had studied their market for years, & had the capital to plan ahead and survive a few lean years, which they did easily. 

Customers were thrilled to finally have a vendor who catered to a previously ignored demographic.

But as the business grew, the owner, Peter Black, had to make a difficult decision: how could he delegate some of the growing workload, while still maintaining the personal touch that got him the sales in the 1st place? Margins were not huge to begin with; he had to be careful whom he hired, & for how much.

That’s when he found……. www.itsthatpowerful.ca

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Are you excited yet?

We’ve been telling stories here for a while. Have you checked out our links? Do you know what we are unveiling on March 29th? Keep checking back here for clues!!

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Only 9 days left…

Like a lot of businesses in Canada, Syncopated Drums in Delta, BC, had great success early on. They had studied their market for years, and had the capital to plan ahead and survive a few lean years, which they did easily.

Customers were thrilled to finally have a vendor who catered to a previously ignored demographic.

But as the business grew the owner, Peter Black, had to make a difficult decision: how could he delegate some of the growing workload, while still maintaining the personal touch that got him the sales in the first place? Margins weren’t huge and he had to be careful whom he hired, and for how much.

That’s when he found…

www.itsthatpowerful.ca

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Spreading the word…

Darryl & Ellie ran a small desktop publishing company in Ottawa. They produced flyers, calendars & other promo material for businesses all over Canada and the USA. For a long time, especially while the CDN dollar was valued low, they did astonishingly well with their U.S. customers.

It was a niche business; they knew their customers, & their customers knew them. Referrals were hardly even an issue.

But as the CDN dollar gained strength, they began to struggle. First one customer left, then another. They had an especially tough time keeping their U.S. clients, which had been a foundation for them.

Suddenly a business that had been humming along at 40-45 hrs a week now required all their time & attention. And that’s when they…

www.itsthatpowerful.ca

 

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The story of a neighbourhood business…

Jack and Sylvia decided to open a small grocery store in their community, after living there for years and having gotten to know their neighbourhood.  They started out by getting a small business loan and then put their savings into hiring staff and getting the latest technology. They spent some money on advertising and sent direct marketing flyers out to their area. Slowly, over the years, they built a thriving business that provided them with a steady income. But then food prices started to rise and their loyal customers were starting to look for ways to save on their grocery bills, which meant that they started going to the larger chain stores to try and save a little more. Jack and Sylvia started to panic, and then…

www.itsthatpowerful.ca

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